Avito.ru can be an unexpected source of money. The money comes from nothing, from the mess. The inspiration came from observation of the ways people try to clean up the space in their flats: moving stuff to the summer houses, granting things to acquaintances, keeping children’s oversized clothes for later.
We’ve seen the ways people are trying to get rid of the chaos: they take the belongings to the countryside, present them to friends, save child’s clothes for future use. These observations were used as a source of insights.