The leadership at the free ads market allowed Avito.ru to develop two independent branches – Job and Service.
The Job branch was made by websites of special purpose. However these websites have an audience that doesn’t consider words like “proactive” or “bonusing” the ones they use constantly. This audience is larger than it seems as the basis of the labour market is composed of drivers and nannies, managers and accountants. Websites of special purpose did not have any impact on the audience’s behavior.
People still begin their search for a job by advice of friends but not by composing the CV. The employers do the same and that’s why employers and employees cannot meet for a long time.
We’ve decided to make an unusual media strategy of advertising campaign to outline the gap between employers and employees.