Bitrix24 unites 12 tools for business functioning – from mail
and calendar to telephone and CRM. This isn’t just some new product but the whole new category. Small and medium
business understands how innovative and performant it is
but for them Bitrix24 is too “IT oriented” brand and its understanding of business operations problems
in Russia is far from reality.
There are lots of advantages exposed by interviews with clients: simplification and acceleration of communications, more
effective work of the employees, manageability increase, etc.
This seems impressive if we consider all them as a whole,
however taking into consideration each of them individually
is insufficient to persuade the heads of the companies
that their problems are being understood.