It is the healthiness that is the core of the new product. The same grain pop technology is used to produce the chips. However the basic idea of the chips is taste and enjoyment, same as of potato chips. The second stage of production – “taste adding” – replicates the technology of potato chips production and provides rich taste by covering the product with spice uniformly.
Those familiar with the Dr. Körner brand will not miss the launch of the new product. The target audience for the launch became the young generation of 18-35 years who are keen on being on trend: being healthier, eating healthier, training more often, but who are also not ready to change their habits completely. The TA also includes male audience for whom the issue of calories or fat is less sensitive. The most important thing was not to become a niche product by laying too much emphasis on healthy way of living and eating but to stay modern, stylish, light and tasty product. First of all, Cornersy are chips: bright, tasty and youthful, for snacking and alive relationship.