Hochland is the leader at the Russian cheese market, the company develops existing market segments and is aimed to come out to the new ones. The new brand platform developed in the European office branch has to fortify the emotional connection with the brand and to reflect family values. To be mentioned, Hochland
is the family company that has been producing cheese for more than 90 years.
We had a task of developing the communication strategy based on the new brand platform placing value on true relations between people. The problem was that often turning to tradition and family values makes brands living in the past and getting the image of conservative ones.