Practica
Рекламное агентство
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IBS Platformix

Branding
Strategy

Strategy

IBS Platformix Company is one of the biggest systems integrator in Russia. IBS values scalable modular solutions in a business where engineering expertise is so important. Conveyor service model has a lot of advantages such as efficiency and business solutions of wide range.

However, all these advantages
are not so unique or emotional
to become the foundation
for brand positioning.


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Branding

IBS Platformix belongs to the group of companies IBS which means its branding has to correspond with the existing guidelines of the parent brand.

We offered a new understanding of one of its elements without changing brand identity. The red platform became an individual graphic element placed in all communications. The photography stylistics has also changed and became more dynamic and realistic.


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