Practica
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Strategy



Practica
Strategy

…is the strategy that changes not only
the attitude towards the brand but also
human behavior.

Sometimes it is enough to educe and
remove the barriers on the way to behavior
to change it. For achieving this we provide
the brand audit and communications,
analyze the open researches and hold
the interviews with the client’s employees
and experts.

Sometimes we have to move further.
In this case we look for new cross points
between brand strengths and human
needs – we organize additional researches
and hold working sessions with clients.


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