Practica
Рекламное агентство
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Trombovazim

Communication

Strategy

Strategy

Those who have troubles with the leg veins often see the sense of discomfort as a result of the common weariness and suppose that more rest will be enough to solve the problem. They are ready to use some uncture or gel to get rid of the disease signs but are not ready for more active actions.

Trombovasim is a cure of the new generation. It helps to relieve people from edema, pain, leg weariness from the inside and also prevents serious consequences such as chronic venous insufficiency and clotting.

Unfortunately, our buyers are not ready to talk about the disease at this level. It is useless to frighten them by the possibility of thrombosis as they do not consider themselves ill.

We’ve decided to talk about the problem in action to make Trombovasin’s strong points vital for consumers as the negative changes in veins amass over time and lead to serious consequences.


Passengers who often
travel by plane were
chosen as a primary
audience for the drug
starting work


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*Your legs remember every flight you had


 
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Communication

The developed campaign allows talking to different kinds of audience within one advertising concept limits. Different symbols that can be easily recognized were chosen for each audience – symbols helping to dramatise the idea of the vein changes amassment.


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*Your legs remember ever meeting you had. 
Trombovazim. Your legs will fell better


“…different symbols that
can be easily recognized
were chosen for each audience –
symbols helping to dramatise
the idea of the vein
changes amassment…”


 
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